Abertay Digital Graduate Showcase
A revision of the leading apprenticeship brand, incorporating video adverts and marketing collateral that formed the blueprint of a modernised brand.
As part of the Design and Marketing team, we were tasked to give a soft rebrand to one of the largest apprenticeship providers in the UK. We designed a set of new brand guidelines that set out better ways to use colour and themes to fully conceptualise the product offerings in a consistent and eye catching manner to a more digital and modernised target audience.